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CAITLIN RHODES-HARRISON
MARKETING, BRAND & CREATIVE CONSULTANT
WINE & SHINE WITH THE DUCHESS SPRITZER
"Wine and Shine with the new Duchess Spritz; a light-bodied alcohol-free wine spritzer – and a world-first!
Fancy, right? Crisp and bursting in two delectable flavours: Elderflower White and Berry Rose, we’re convinced you’ll fall in love with more than just her sparkling personality."
PHOTOSHOOT
Brand: The Duchess
Producer: Caitlin Doney
Videographer: Michael Ellis
Photographer: Emma-Jane Harbour
Creative Director: Talita Calitz
Hair & Makeup: Sarah Whiteside
Styling: Lindi Niewoudt
Model: Chuma Matsaluka
Model: Mieke Van Der Merve
DIGITAL LAUNCH
The Duchess collaborated with SMEG and Yuppiechef to launch The Duchess Alcohol-Free Wine Spritzers.
The following tactics were used to market the campaign:
- Yuppiechef Boosted Digital Campaign
- The Duchess Newsletters
- Facebook Traffic ads
- Generic content through posting and IG stories
INFLUENCER CAMPAIGN
The objective was to get young, foodie, aesthetic-conscious, micro- influencers who enjoy the healthy option in life to increase The Duchess Spritz' awareness by posting, documenting and having online conversations with their audience about the new ready-to-drink spritz on the block.
Results:
104 783 Impressions
15 117 Engagements
Project Manager: Caitlin Doney
Agency: People Have Influence
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