K-WAY 

Campaign Scope

K-Way is South Africa's most loved outdoor technical brand, retailed exclusively in Cape Union Mart stores. Known for their proudly South African production, 

Caitlin Doney Marketing linked hands with Craig Rhodes-Harrison to assist the K-Way Marketing Department with Content Marketing throughout 2021 and 2022.

Caitlin Doney Marketing has been responsible for producing the monthly campaign photoshoots as well as monthly social media management.