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CAITLIN RHODES-HARRISON

MARKETING, BRAND & CREATIVE CONSULTANT

'I AM ROYALTY'

Campaign Rationale

"Whether it’s drive, confidence, authenticity, sophistication or elegance, there’s a little bit of The Duchess in all of us. This summer, we want to celebrate this unique spirit by encouraging consumers to raise a glass and toast the Duchess in their lives for a chance to win an all-expenses-paid trip fit for royalty."

COMPETITION

We asked Duchess consumers to share a picture using #IAmRoyalty, telling us why someone they know deserves a royal experience worth over R70 000.

SPONSORSHIP

Caitlin secured sponsorship, including 3 nights stay at the Belmond Mount Nelson Hotel, Spa vouchers, a picnic voucher at well-known wine farm, lunch and dinner vouchers at some of Cape Town's finest restaurants.

PHOTOSHOOT

Brand: The Duchess

Producer: Caitlin Doney

Videographer: Michael Ellis

Photographer: Emma-Jane Harbour

Creative Director: Talita Calitz & Inus Smuts

Hair & Makeup: Sarah Whiteside

Styling: Kristi Vlok

Model: Nikita Joshua

Model: Fanele Mbuyazi

Model: Marcel Lefatle

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